Mellow Mushroom on LinkedIn: ✨SHROOM SPOTLIGHT✨ Introducing one of our newest locations: Mellow… | 12 comments (2024)

Anne Mejia, VP of Brand Development at Mellow Mushroom, unveiled the strategy behind our brand's refreshing makeover at the Brand Insider Summit. From revamping our logo to enhancing our digital footprint and store experience, we're redefining how fans experience our stone-baked pizzas. Catch a glimpse of our journey to celebrate 50 years of flavor and innovation:https://lnkd.in/e_ShRPDC

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This year, Mellow Mushroom commemorates its 50th anniversary with the launch of our most robust advertising initiative yet, named "Mellow Magic." Developed in collaboration with the marketing agency @160over90, this campaign is set to enhance our brand narrative across CTV and social media platforms in our regional markets through October. Through six unique brand commercials, "Mellow Magic" not only celebrates the high-quality ingredients and unique dining experience Mellow Mushroom is known for, but also introduces our refreshed brand identity. This initiative represents our efforts to strengthen connections with our existing guests while expanding our reach to new audiences. Join us in celebrating this significant milestone and help us set the stage for the next 50 years of serving A Higher Order of Pizza™. Watch all commercials on our YouTube channel: https://bit.ly/45G7Tkx

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Our Mellow Mushroom co-founder, Mark “Banks” Weinstein stopped by “City Lights with Lois Reitz” to discuss celebrating our 50th anniversary this year, our Atlanta origins, how we are looking forward to the next 50 years with a full-scale company rebrand, and a new limited-time menu. “City Lights” is a daily exploration of the creative fabric of Atlanta. Listen to the interview here: https://bit.ly/4cDjG5G

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While guests celebrate our 50th anniversary in their local Mellows, Mellow HQ kicked off the celebrations with a party! At Home-Grown Industries of Georgia (Mellow Mushroom Franchisor), we invited all corners of the business to commence this major milestone. From raffles to piñata competition, our employees won some fun prizes thanks to some of our favorite vendors. The celebration was full of games, music and Mellow vibes! We wanted to thank everyone who has made Mellow what it is today. 50 years of business is only possible with a village.Take a look inside the event with some photos, featuring our CEO, Richard Brasch, the dough commissary crew, operations , brand development, information & technology, construction teams and more.

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Exciting insights from Anne Mejia, Mellow Mushroom’s SVP of Brand Development, on a recent Nation's Restaurant News podcast.Anne shared some updates and reflections on the brand's journey:Timeless Foundations: For over 50 years, the core of the Mellow Mushroom brand has remained unwavering in the pursuit of serving the highest quality food in a unique environment.Brand Refresh: We've recently given our beloved brand a vibrant update. The new logo and solidified color palette create a fresh, recognizable image within a psychedelic framework.Local Flavor: From "Local's Only" menus to unique store designs, each restaurant tells its own story while staying true to the Mellow Mushroom vibe.Digital Transformation: We've launched a new brand website and online catering ordering channel for an enhanced digital experience.You can listen to the whole interview here: https://lnkd.in/e5Wp-B5u

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As we toast to half a century, we're excited to introduce a special anniversary menu. Celebrate with our limited-time dishes including the Super Pepp Pizza and Honey Sriracha Wings. Plus, the return of fan-favorites like The Marley and Maui Wowie pizza.Here’s a look at what’s new on the menu: 🍕 Super Pepp Pizza: Our Mellow Red Sauce and mozzarella, topped with pepperoni, Mama Lil's Peppers, seasoned ricotta, and a drizzle of Mike’s Hot Honey®.🥗 Chop To It Salad: A fresh blend of chopped romaine, tomatoes, cucumbers, sweet onions, and more, dressed in our house-made, gluten-free red wine vinaigrette.🍗 Honey Sriracha Wings: Crispy double-baked wings smothered in a sweet and spicy honey sriracha sauce, garnished with sesame seeds and chives.🍹 Specialty co*cktails: Don't miss The Disco Peach, our 50th Anniversary co*cktail, or the return of our Lavender Groove Lemonade, available as both a mocktail and co*cktail.Dive deeper into the fresh menu items here: https://lnkd.in/eW5Yw4QN

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Mellow has officially arrived in Cape Coral, FL! Over the weekend, the entire Cape Coral team Shroom Crew celebrated the opening of this vibrant new location by inviting their friends and family to an exclusive opening event. Get an inside look at the opening party with the photos below featuring the Mellow HQ Operations team, Shroom Crew members, and Banks Weinstein (Mellow Mushroom Founder), Chris Scuderi (Cape Coral Mellow Franchisee) and Richard Brasch (Mellow Mushroom CEO).Cape Coral Mellow Mushroom is now open to the public! Swing by for an out-of-this-world experience today.

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Here's to the heroes who have paid the ultimate sacrifice 🇺🇸 This piece was made by local Virginia artist, Cap Works, for the Chantilly, VA Mellow Mushroom location.

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Celebrating 50 Years of Good Vibes and Great Pizza! Dive into the story of how Mellow Mushroom began with three college friends and a dream, evolving into the vibrant, art-filled pizza haven we love today. From our humble beginnings to our unique approach to dining, read more about our story here: https://lnkd.in/eD4CqDGf

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